In this book chapter, the discussion revolves around Africa’s engagement with the new Europe in a post-Brexit era — which, like AfCFTA, also became effective on 1 January 2021. The chapter discusses, on a broader level, Europe-Africa relations in the creative industries. Specific examples are drawn from the Commonwealth Agenda, and the France/German/Dutch relations at both the public and private spheres.

Originally published at https://www.emerald.com.

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Nnamdi O. Madichie

Nnamdi O. Madichie

Nnamdi O. Madichie, PhD. Fellow of the Chartered Institute of Marketing (FCIM); Research Fellow Bloomsbury Institute London .