A note to self on Africa’s Creative Industries: Stepping up from STEM to STEAM …

Nnamdi O. Madichie
1 min readOct 13, 2023

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Stop the coding…start decoding!!

STEM alone can’t, and won’t, stem the tide of the Wicked Problems …we need STEAM where “A” represents the arts (creative industries).

This video is a reflection on our recently published book The Creative Industries and International Business Development in Africa: Madichie, Nnamdi O., Hinson, Robert Ebo: 9781800713031: Amazon.com: Books

An unorthodox collection of trends in Africa’s creative economy…

For context, check the following curriculum development prospects courtesy of the Harvard Business School.

The Business of Entertainment, Media, and Sports

Brief Course Description:

Emphasizing the obstacles facing entertainment industry decision-makers, this program will help you develop and execute more effective business strategies. You will debate and analyze the business and technology trends that are redefining the industry — from the viewpoints of the content producer, content reseller/aggregator, talent manager, and consumer — as you learn how to launch and manage creative products and portfolios more strategically.

Originally published at https://www.linkedin.com.

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Nnamdi O. Madichie
Nnamdi O. Madichie

Written by Nnamdi O. Madichie

Nnamdi O. Madichie, PhD. Fellow of the Chartered Institute of Marketing (FCIM); Research Fellow Bloomsbury Institute London .

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