Fashion Marketing, Entrepreneurship & Innovation in Africa — Part 1
I was just undertaking a spring cleaning of my LinkedIn platform and stumbled upon this article I had drafted about two years ago. Rather than delete the draft, I have opted to reconfigure it into a 4-part series touching upon the image above: notably climate change, recycled African art, African (Nigerian) inventors, and dance (masculinity/ feminity).
In this first part, I have decided to breach protocol by focusing on Fashion Marketing as epitomised by the ban on second hand clothing in Uganda as my starting point.
Fashion trends have embraced “artforms,” and the resilience of key players in the marketing and consumption of African fashion has picked up momentum in recent years. This is to the extent that African Art has emerged in unimaginable spaces such as Sotheby’s.
In this article (i.e. Part 1), I am only providing a tester to what is to follow in my 4-part post on this topic, where I plan to reflect a bit more on how fashion and climate change interact, how this may be influenced by the use of recycled materials (as in the slow fashion movement), whether there is any further room for inventions in this sector (broadly defined as the creative industries), and to what extent gender might matter.
In a follow-on post when I zero-in on African Arts, Entrepreneurship, Fashion, Innovation and Marketing. In Part 2, my intention is to provide a longer, and more detailed conversation on the subject matter.