Going Global — A Qualitative Analysis of Nigerian Cuisine Beyond the ‘Jollof Rice’ Rivalry
This case on the internationalisation of the restaurant sub-sector of the food industry beyond the shores of Nigeria was couched upon a broad review of the literature and content analysis of media reports, and the narrative weaved together to provide teaching and research implications for ethnic food marketing. Three countries in particular are touched upon: the UK (the United Kingdom), the UAE (United Arab Emirates) and Rwanda.
In terms of managerial and theoretical implications, ‘Nigerian restaurateurs need to up their game and provide the appropriate ambience, quality of service and innovativeness,’ a theme that resonates with my inaugural research, ‘Nigerian restaurants in London: bridging the experiential perception/expectation gap’ published in 2007.
At the theoretical level, academics are encouraged to prompt students to undertake research projects on how to internationalise/globalise ethnic cuisine (e.g., Nigerian restaurants competitiveness, especially in markets or economies outside Nigeria).
Picture this — Nigerian carer wins Ipswich Black History Month Jollof contest — BBC News
Still on the matter… Jollof Rice Index
This 11 May 2022 video features @moneylinewithnancytv with Joachim Mac Ebong, The Senior Analyst, SBM Intelligence, discussing the General Cost of Feeding in our everyday society in relation to the high cost of products in the Nigerian Market.
As we prepare to see how things pan out at the the return of the Creative Africa Nexus Weekend (CANEX WKND) 2024 scheduled to take place from October 16–19, 2024, at SAFEX in Algiers, Algeria — at the behest of the African Export-Import Bank (Afreximbank), in partnership with the African Union Commission (AUC), the African Continental Free Trade Area (AfCFTA) Secretariat, and the Government of the People’s Democratic Republic of Algeria — let’s see the menu from the last outing.
“CANEX at IATF2023 that was held in Cairo [Egypt] brought together delegates from across the continent representing a wide range of creative sectors [featuring] over 21 live performances, 115 industry-leading speakers and experts, 13 masterclass sessions, and an awe-inspiring fashion show.”
Wait for it…
“Attendees also enjoyed a high-energy music concert, exciting gastronomical showcases and a vibrant marketplace and exhibition center.”
Yes, you read that right, exciting gastronomical showcases!
Originally published at https://www.taylorfrancis.com.
