MBA Report — AbokiFX/ CBN Saga: Marketing Strategy 101

MBA 831 Marketing Management & Strategy 2020/2021: Continuous Assessment Report (30 percent)

The Nigerian economy has been under increased scrutiny in the last few weeks over the declining value of the Naira and the missteps of the regulatory body i.e., the Central Bank of Nigeria (CBN). Choose any of the marketing management and strategy constructs you have picked up in class and write a critical analysis of any of the following topics.

1. The introduction of the eNaira and what it means for the Nigerian economy.

2. The AbokiFX saga, the Central Bank of Nigeria (CBN) and marketing strategy.

Your report should be no longer than 2000 words (+/- 10 %), and must be structured to include.

• An executive summary
• Table of Contents
• Introduction
• Methodology
• Analysis
• Conclusions
• Recommendations

Make sure your references adhere to the American Psychological Association (APA) style guidelines at the following link.

Due date: Wednesday, 10 November 2021 [Extended to 17 November]

Resources
Central Bank of Nigeria.
eNaira Website.

Ekekwe, N. (2021, September 27) Nigeria Unveils E-Naira Website, Expect Cash to Fade Over Time. Tekedia. https://www.tekedia.com/nigeria-unveils-e-naira-website-expect-cash-to-fade-over-time/

Iyanda, M. (2021, September 19) Aboki FX and CBN Rift on Naira Dwindling: The Big Questions from the Public, Tekedia, https://www.tekedia.com/aboki-fx-and-cbn-rift-on-naira-dwindling-the-big-questions-from-the-public/

Moghalu, K. (2021, September 18) Beyond Aboki: The Ifekaego Foreign Exchange Tutorial, by Kingsley Moghalu. Economic Confidential. Retrieved from: https://economicconfidential.com/2021/09/ifekaego-foreign-exchange-tutorial/



Nwite, S. (2021, September 30) CBN Postpones the Launch of E-naira – What Could Have Happened? Tekedia, https://www.tekedia.com/cbn-postpones-the-launch-of-e-naira-what-could-have-happened/