Open Invitation — Research Innovations in Sustainable Marketing (RISM 2023)

Nnamdi O. Madichie
3 min readFeb 27, 2023

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The University of Kigali (UoK), is pleased to invite the University Community and partners to attend the forthcoming Research Innovations in Sustainable Marketing (RISM 2023): A Global Virtual Symposium . The UoK would be represented by Professor Nnamdi Madichie — also Visiting Professor at the Unizik Business School (Nnamdi Azikiwe University) — as moderator for Track 2 on Greenwashing and Implications for Sustainable Marketing” on 15 March 2023.

RISM is the first global online symposium to bring together leading scholars to share their insights on the successful integration of the triple bottom line: economic success, environmental stewardship and supply chain equity. The symposium will be held virtually across three days, scheduled between March 14–16, 2023.

In addition to a well-known keynote speaker and concurrent sessions, RISM2023 will hold roundtable discussion sessions to facilitate connections among scholars and practitioners with similar research interests.

RISM 2023 is endorsed by business schools around the world and will provide a unique opportunity to build global ties among individuals who are committed to environmental stewardship and sustainable marketing.

Track 2 Contributions

Currently Track 2 has in its line-up the four contributions with topics ranging from conversations around “corporate hypocrisy” to the scandals over “corporate social advocacy and greenwashing”. It also features the conference best paper awardee “Green or Greenwashed? Examining Whether and When Consumers are Able to Identify Greenwashing.”

Why it matters?

This event is particularly expedient considering the Track Chair’s prior engagements on the subject matter, which includes a discussion on Rwanda’s Green Initiative efforts at sustainable consumption and the ban on single use plastic.

It also serves as was a follow-up to an article featured in the “Global Challenges” theme of the Association of Commonwealth Universities (ACU) Blue Charter programme entitled The plastic bag charge in England: who is it benefiting? which was based upon more detailed academic research Are retailers “bagging” the carrier bag levy in England? An exploratory enquiry

RISM 2023 complements the Ninth session of the Africa Regional Forum on Sustainable Development (ARFSD-9) with the theme “Accelerating the inclusive and green recovery from multiple crises and the integrated and full implementation of the 2030 Agenda for Sustainable Development and Agenda 2063” which took place in Niamey, Niger (and online), between 28 February and 2 March, 2023.

Going forward, it is expected that “ the key messages and the declaration will also serve as the collective African input to the 2023 high-level political forum on sustainable development, to be held in New York from 10 to 20 July 2023; and Sustainable Developments Goals Summit at Heads of State and Government high level week in September 2023 .”

To register for RISM2023 click on the following link.

Originally published at https://www.tekedia.com on February 27, 2023.

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Nnamdi O. Madichie
Nnamdi O. Madichie

Written by Nnamdi O. Madichie

Nnamdi O. Madichie, PhD. Fellow of the Chartered Institute of Marketing (FCIM); Research Fellow Bloomsbury Institute London .

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