Reflections — “Whither the Legacy of FIFA 2010 World Cup” for Entrepreneurship in South Africa?
The FIFA World Cup (FWC) remains the coveted trophy for players, managers, and competing nations. It is not only a symbol of national pride but also an opportunity for business start-ups, growth and development.
Prior to the 2010 Edition in South Africa, the 2009 GEM (Global Entrepreneurship Monitor) South Africa Report entitled “With a Difference” was launched to a packed audience at the Graduate School of Business, University of Cape Town (13 May 2010).
The launch attracted academics, businessmen, government representatives, NGOs and numerous other stakeholders — whose interest was shown particularly because the country was hosting the FWC 2010 a month later in June.
However, there were speculations as to what effect this event has, and/ or would have, on entrepreneurial activity in the country. Such speculation is what this study sought to address in the aftermath of the global event.
Extracted from:
Madichie, N. O. (2011), Whither the Legacy of FIFA 2010 World Cup for Entrepreneurship in South Africa? African Journal of Business and Economic Research, Vol. 6, №1, pp. 44–61.
Originally published at https://papers.ssrn.com.
