Women entrepreneurship in sub-Saharan Africa: a case-based approach |

Nnamdi O. Madichie
1 min readDec 26, 2021

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This book chapter on “Women entrepreneurship in sub-Saharan Africa: a case-based approach,” was written by two Professors at the University of Kigali — Professor Nnamdi O. Madichie and Professor Robert E. Hinson.

The chapter highlights the “challenges of women business owners in sub-Saharan African (SSA) using in-depth interviews from four different countries.” The article pinpoints shared challenges of women entrepreneurs and/or business owners drawing upon their narratives and attributions.

Arguably a “4 x 4 matrix” is outlined drawing case insights from four (4) African countries (Ghana, Nigeria, Rwanda and South Africa); and cutting across four (4) critical dimensions impacting upon the similarities and/or differences in experiences — notably owner’s background (nationality, ethnicity, education, family etc.); prior motivations (why they chose to start up); challenges (including start-up capital, government regulations, personal achievements), and plans for the future.

Interestingly also, the sector is a unique one — hospitality (mostly food and beverage), where with hindsight, must have been dealt a hard blow in the face of restrictions on social gathering.

Originally published at https://www.taylorfrancis.com.

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Nnamdi O. Madichie
Nnamdi O. Madichie

Written by Nnamdi O. Madichie

Nnamdi O. Madichie, PhD. Fellow of the Chartered Institute of Marketing (FCIM); Research Fellow Bloomsbury Institute London .

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